We are excited to share two recent media placement successes for our client, Harney Teas, to help them reach new niche lifestyle audiences. Lab6 Media secured two features in AFTER Magazine, a print and digital publication dedicated to the alcohol-free lifestyle. The magazine supports individuals who are non-drinkers, sober-curious, or exploring a new relationship with alcohol. It also provides inspiration, resources, and a sense of community for this growing audience.
The Summer 2025 edition featured Harney’s Jasmine Tea in a summer tea party spread. The Fall 2025 issue followed with a feature highlighting Lapsang Souchong in a roundup of smoky mocktail recipes. The inclusion of both the Jasmine Tea with its delicate floral notes, and Lapsang Souchong, with it’s very different bold smoky flavor, illustrates how Harney’s premium teas can be enjoyed in a wide variety of social situations and included in innovative, alcohol-free beverages.
These placements demonstrate how Lab6 helps clients beyond traditional affiliate channels. We helped Harney reach highly targeted lifestyle audiences through strategic media opportunities in addition to our affiliate management services. These inclusions highlight the value of understanding emerging trends and positioning brands where they can connect with engaged consumers.
For e-commerce brands looking to expand visibility and engage niche audiences, placements like these show the value of combining creativity, trend awareness, and strategic outreach. Lab6 Media leverages both affiliate marketing expertise and strategic media opportunities to connect your brand with the right audiences and elevate your brand presence.
If your brand is ready to grow through affiliate marketing and strategic media placements to reach niche lifestyle audiences, contact Lab6 Media to explore how we can support your goals.
