More than ten years ago, the PMA released the first version of a comprehensive glossary of terms for the performance marketing industry. Last week, after much work by the Publisher Recruitment and Education Council, the PMA released the latest update to this major resource. It now contains over 300 affiliate marketing definitions, acronyms, and abbreviations.
The PMA Publisher Recruitment and Education Council includes the following PMA members:
- Anne Parris – DMi Partners
- Karen Garcia – Lab6 Media
- Jeannine Crooks – Awin
- Jeremy Fremont – Multidots
- Jessica Henig – Partnerize, council chair
- Megan Neri – DMi Partners
- Teresa Grattmatke – eAccountable
Lab6 Media is proud to be a long-standing Corporate Member of the Performance Marketing Association.
About the PMA
The Performance Marketing Association is a non-profit trade association founded in 2008. It is the only trade association representing the performance marketing industry. The PMA’s mission is to champion and protect accountable performance marketing.