Welcome to Lab 6 Media‘s series on affiliate content creation ideas! In this series, we’ll dive deep into four content types that will enhance your website or social media, attract visitors, and boost engagement. Whether you’re new to affiliate marketing or looking to diversify your content strategy, we are here to help. Read on for more on how to make content that boosts conversions and helps you grow as an affiliate!
Here’s a sneak peek of what we’ll be covering:
Let’s dive in.
1. Gift Guides: Guide and Inspire Generosity
Gift guides are a fantastic way to provide value to your audience because everyone wants to be a good gift giver. People are happy to give you a small commission, at no extra cost to themselves, in exchange for gift ideas. Guides provide inspiration and support, especially around holidays or special occasions. Further, guides can range from general to very niche, cater to diverse interests and demographics, and support consumers finding the ideal gift for their loved one.
Here’s an example of a lovely gift guide for those who love to bake!
2. Seasonal Content: Relevancy Year-Round
Seasonal content keeps your site relevant throughout the year by aligning your articles with holidays, seasons, and annual events. This type of content can attract timely traffic and encourage visitors to return to your site for fresh ideas. In addition, it helps people stay on top of developing trends, new technology, and pop culture phenomena. From summer vacation tips to holiday shopping lists, seasonal content ensures your affiliate content creation technique stays timely! See this example of July 4th cupcakes by My One Hundred Year Old Home:
3. Educational Content: How To’s & Tutorials
How-to tutorial articles are valuable resources. They educate your audience on how to use products, solve problems, and even learn new skills. In our previous blog post on affiliate in stand up comedy, one comic riffed on how Youtube is “her place” to figure out everything. By offering detailed, step-by-step instructions, you establish your site as a trusted source of information. These articles both attract readers and position your affiliate links as practical solutions to the problem that brought them to the content in the first place!
And how-to’s aren’t just for new gadgets or software. You can give people health tips, like Glow Wellness does in this post on developing better sleep habits:
4. Product Reviews: Build Trust, Drive Sales
Who buys anything without reading the reviews first? Product reviews are crucial in this day and age. Honest reviews provide in-depth analyses and honest opinions about products, helping your audience make informed purchasing decisions. Detailed reviews that highlight the pros and cons, features, and real-world applications of products not only build trust but also showcase your personality. Don’t be afraid to be yourself and include your particular needs–your readers are as unique as you are! And, of course, include affiliate links that guide your reader seamlessly to where they can make a purchase.
Check out this product review from WP Minute:
Still Feeling Stuck on Affiliate Content Creation?
We get it! Sometimes the best thing is to bounce thoughts and content ideas off another person. Reach out to anyone on our team any time and we’d be happy to take a look at your site and discuss your affiliate content creation goals.
Photo by Juan Marin on Unsplash
