Seasonal Content: Stay Relevant Year-Round

Seasonal content keeps your website fresh and relevant by aligning your posts with the time of year, holidays, and special events. For example, affiliate gift guides can attract a surge of traffic during specific times of the year and keep your audience engaged with timely and pertinent information. Here’s how to effectively utilize seasonal content:

I. Plan Ahead

Create a content calendar that includes major holidays, seasons, and events relevant to your audience. This will help you plan and publish content well in advance. Here’s list to get you started:

1. Christmas (Dec. 24 – 25)
2. Kwanzaa (Dec. 26 – Jan. 1)
3. New Years (Dec. 31 – Jan. 1)
4. 3 Kings Day (Huge gift-based holiday in Latin American and Latinx markets; Jan. 6)
5. MLK Day (Jan. 16)
6. Lunar New Year (Jan. 22)
7. Valentine’s Day (Feb. 14)
8. Mother’s Day (2nd Sunday in May)
9. Memorial Day (last Monday in May)
10. Juneteenth (Jun. 19)
11. Father’s Day (3rd Sunday in June)
12. Independence Day (Jul. 4)
13. Labor Day (1st Monday in Sep.)
14. Veterans Day (Nov. 11)
15. Thanksgiving (4th Thursday in Nov.)
16. Hanukkah (changes every year but always in November-December, sometimes early Jan.)

II. Understand Seasonal Trends

Use trend tools like Google Trends, Pinterest Trends, or TikTok Trend Discovery to understand what topics are popular during different times of the year. This will help you create content that is aligned with current interests.

III. Tailor Content to the Season

Adapt your content to fit the season or event. For example, during the summer, you can focus on vacation tips, outdoor activities, and summer fashion. During the winter holidays, content around gift ideas, holiday recipes, and home decorations generates a lot of interest.

IV. Use Seasonal Keywords

Optimize your content with seasonal keywords to improve your search engine visibility. Include these keywords in your titles, headings, and throughout your content. Again, tools like Google Trend can help you see what keywords are trending at certain times of the year.

V. Refresh Old Content:

Update and republish older seasonal content to keep it relevant. This can be a quick way to generate new interest without having to create entirely new content. You can effectively repurpose and refresh evergreen affiliate gift guides in this way, year after year.

VI. Promote Actively

Leverage your social media, email marketing, and other collaborations to promote your seasonal content. Consider connecting with brands you love. They might be interested in collaborating with you on special promotions or giveaways to attract more visitors!

By consistently providing seasonal content, you can keep your audience engaged year-round and create opportunities for timely traffic spikes that can boost your affiliate sales.

VII. Product Recommendations

Have ideas for seasonal content but need product recommendations? Reach out to us and we would be happy to provide you with additional information and suggestions!

_{Featured photo by Julia Larson}