In conjunction with Rhapsody’s development team, we created a set of micro sites highlighting different music genres. The goal was two-fold. First, allow affiliates to be able to easily grab sets of creatives designed for their particular audience: i.e. Rock, Country, or Hip Hop. Second, increase the number of articles, podcasts, and other forms of content produced by affiliates that featured the Rhapsody catalog.
- 2x activity increase of niche publishers in program
- Increase of deep linking activity to featured artists
- Increased overall conversion of non-coupon assets