Ken Block Search Campaign for SAXX

SAXX Underwear Co

Coordinating with the SAXX marketing team and Ken Block’s management, Lab6 Media launched a video campaigns on Facebook and YouTube focused on a target audience consisting of Ken Block super fans and the X Games demographic. From our research that we completed for the project we also targeted music festival fans like Coachella, Burning Man, etc.


  • +100k views of video ad units
  • Sell out of initial 1st of run underwear sku in one month
  • 9x sales boost site wide over initial projections

Case Study - Ken Block Search Campaign for SAXX

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