Ken Block Search Campaign for SAXX

Coordinating with the SAXX marketing team and Ken Block’s management, Lab6 Media launched a video campaigns on Facebook and YouTube focused on a target audience consisting of Ken Block super fans and the X Games demographic. From our research that we completed for the project we also targeted music festival fans like Coachella, Burning Man, etc.

Results:

• +100k views of video ad units
• Sell out of initial 1st of run underwear sku in one month
• 9x sales boost site wide over initial projections