Launch and Scaling of the Global Affiliate Program for FanDuel


Our team was brought in to launch and quickly optimize FanDuel’s new affiliate program. Within the first month of launch the affiliate channel drove 700 new-to-file customers.

More impressive than the growth was the robustness of those customers acquired through the channel. Customer deposits through the affiliate channel  doubled those from other paid channels. Even more critical to the channel’s success, total betting stakes through the affiliate program rose from low 4 figures at launch to mid 5 figures in year one.

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