A Phoenix from the Ashes: How A Boot Brand Founded in 2022 Became Forbes Magazine’s “Most Comfortable” Work Boot for Men

The Duradero Moc Toe Boot

Covid was a wild ride for almost every sector of business. But amidst the chaos, Jim Musial and Todd Stewardson, co-founders of Duradero, saw the opportunity of their professional lifetimes:

“The key was when we saw the trend moving toward online and direct to consumer. Five years ago, the internet was all about price and convenience. Now, it’s about discovery. People discover brands online. We didn’t want to redesign the work boot. We wanted to redesign the relationship between the brand and the customer.”

Duradero Co-founder, Todd Stewardson
The Duradero Moc Toe Boot
(Duradero’s 6 Inch Moc Steel Toe Boot has earned 121 5-star reviews as of 5/3/24).

With a combined 45 years in shoe sales and manufacturing, respectively, Stewardson and Musial launched their dream company in 2022: a direct-to-consumer, meticulously crafted work boot and a company that caters to its customers needs.

Whereas every other boot brand requires you to pay $150+ to resole it, Duradero gives every single consumer a free resole on each boot, giving it “twice the life.” Duradero also offers a one year warranty on all of their boots, and will even pay for shipping both ways on your resole.

Amongst recent accolades, Forbes Magazine recently named the Duradero Moc Toe Boot the “most comfortable work boot for men:”

Traditionally signifying “long lasting,” the Spanish etymological dictionary defines duradero as, “that much time passes between the beginning and the end.” The Duradero work boot is made with the consumer in mind from beginning, middle, and end.

Spawned from a passion for footwear, Musial and Stewardson have created a line of boots that support working people all over the globe. “There’s something fascinating about the footwear business and I left something on the table that I wanted to go back and reclaim.” (Duradero Co-founder, Jim Musial)

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