Perfect for building brand awareness or supporting a product launch, influencer marketing is an excellent way for advertisers to build rapport with an audience. The key is to find influencers who can not only produce great content but who are also highly engaged with their audience. To do influencer marketing well it takes time to build relationships with the right content creators. Lab6 Media provides a number of services to brands interested in working with influencers, including:
Brand Awareness
Lab6 Media offers full service management of influencer campaigns from concept to execution.
- Establish brand goals and brand safe guidelines
- Recruit influencers aligned with the brand vertical and goals
- Implement tracking parameters and ensure campaign deliverables
- Monitor brand share of voice
- Provide robust reporting upon campaign completion
Product Launch
Lab6 Media will assist in developing an influencer strategy that greatly increases the profile of a new product.
- Select the most appropriate influencers
- Help develop product focused messaging
- Implement tracking parameters and ensure campaign deliverables
- Provide robust reporting upon campaign completion