It’s become a tradition! Once again this year, Lab6 Media’s co-founder Karen Garcia joined James Martell on his long running Affiliate Buzz podcast. For those that may be unfamiliar with James and Arlene Martell, they are very successful affiliates as well as educators in the online marketing space. Their Affiliate Buzz podcast is the longest running podcast dedicated to the affiliate marketing industry. With hundreds of episodes perfect for both new and seasoned affiliates and merchants, it’s a vital and important industry resource.
In this Affiliate Buzz episode, James and Karen discussed the upcoming 2017 holiday season and how both merchants and affiliates can prepare. The upcoming Black Friday and Cyber Monday weekend are predicted to be the biggest online shopping weekend to date. While there’s not much time left to capitalize on this opportunity, there are still things you can do to ensure you’re ready for the holiday shopping rush.
Other topics discussed in this podcast include:
- When to start preparing for Q4
- Why doing a post-mortem after the holiday season is important
- Questions affiliates should really be asking your affiliate manager
- Why secondary tracking systems can be vital
