Small businesses have long been the backbone of our communities and #SBDC Day celebrates the Small Business Development Centers across the country and their impact on the success of those they assist. There are more than 1000 SBDC centers in the United States and every year they provide no-cost business consulting and low-cost training for […]
PMA LinkedIn Panel: Global Expansion and Recruitment
Today, our Co-Founder, Karen Garcia joined in on a LinkedIn panel hosted by the Performance Marketing Association about global expansion of recruitment for affiliate programs. The PMA Publisher Recruitment Council panelists were Karen Garcia of Lab6 Media, Jessica Henig of Partnerize, Teresa Grammatke of eAccountable, Dustin Howes of Performance Marketing Manager, Jeannine Crooks of Awin, […]
Getting Started Guide for Lime Crime Affiliates & Influencers
Welcome new Lime Crime Affiliates & Influencers! You’re connected and oh-so-savvy when it comes to beauty brands, so you already know Lime Crime is a bright, bold, 100% Vegan & Cruelty-Free makeup and hair brand, certified by both PETA and Leaping Bunny. But maybe you’re new to the affiliate space or just need a quick […]
2020 Holiday Planning for Merchants
With the world a bit topsy-turvy this year, it’s easy to understand the overwhelming urge to simply stop planning, toss the holiday marketing calendar out and throw your hands in the air in frustration. We get it, really we do. There are so many unknowns: what may, or may not, be open, pricing structure changes, […]
10 Things Every Blogger and Influencer Should Do Right Now for Q4
From today, Black Friday is a scant 43 days away and Cyber Monday is just a bit further at 46 days. It’s definitely time for bloggers and influencers to brush that summertime sand off and take a look at the upcoming couple of months. We know, you’re not ready to think about winter, but now […]
Deep Dive into Affiliate vs Influencer Marketing on the Businessese Podcast
In case you missed it, earlier this month Angel got to sit down with the fabulous Jamie Lieberman to discuss different monetization strategies for publishers. The conversation takes a deep dive into the differences between the affiliate and influencer models and considerations content creators should take into account when approaching an advertiser. Discussion points include: […]